Microsoft Has Launched a Universal Tag Reader
22.05.12
The first version was launched 18 months ago could only read Microsoft Tags. But the tech giant listened to the app users’ comments as they complained of having to download multiple readers to scan different mobile tags and created a universal app.
With the Tag, Microsoft provides users with an easy access to additional information their favorite products ranging from food to magazines. The app gives another opportunity for brands to connect to their target audience. With a free Tag Manager tool, you can create Tag barcodes, QR Codes, or NFC URLs in less than five minutes, then add them to your marketing materials. Then, people scan your Tag barcode, QR Code, or NFC touchpoint on their smartphones using the free Tag app and following your activities. There is also a special ROI metrics to see how successful the campaign is.
The Tag app works on Windows Phone 7 and 7.5, Windows Mobile, iPhone, Android, BlackBerry, Symbian, and J2ME phones and is to be downloaded here .
Source: Popsop.com